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Innovision India Web Consulting Services
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"Failing
to plan is planning to fail"
Creating a
website without a well thought out Internet strategy can be a waste of time and a costly mistake. Have you figured out what you are trying to achieve by creating a
website for your business? Have you worked out how a website can improve your business? Most small business owners
we have interacted with didn’t have a clue. Give this aspect the attention it deserves before spending thousands of dollars on creating and maintaining a
website.
Innovision India Internet consulting services can help you
develop a clear focus for your website and formulate a
strategy that will help you achieve the Internet
objectives for your business. Whether you want to sell a
product online, better inform potential customers or
provide support to existing customers, we can help you
move to the next level of web enablement.
Several of our customers are owners of online stores
having problems with sales stagnating or a low level
of traffic. For such customers, we analyze their online
stores in order to identify the exact reasons behind their
lack of success. We research the shopping process on their
stores, the products offered and also analyze the
competition before presenting our final recommendations.
For Gameoutfitter.com, who wanted to take their
store to the next level offering over five hundred
miniatures, toys and games, we helped identify the top
20% of the products that were generating the bulk of the
revenues. In the new web store that we designed, we
ensured that these products were prominently highlighted
on the home page and made it possible for the customer to
quickly buy these products within just two clicks.
GameOutfitter.com was also facing a high cancelation rate
problem. We analyzed the reasons and discovered that
customers who had pre-ordered their products were not
receiving adequate communication about the status of their
orders. We implemented a policy of clear and frequent
communication with each pre-order customer updating them
about the status of their pre-orders regularly. This
removed the uncertainty from the minds of the customer and
drastically brought down the cancelation rate.
For pcgameoutlet.com, a PC and video games retailer based
out of Minnesota, US, the problem was a abysmally low
amount of sales. We researched the products they
were offering and also researched the product category and
the competition. We reached the conclusion that the
category was over saturated and it was difficult for
pcgameoutlet.com to compete based on their existing cost
structure. We recommended that the store owner exit the PC
and video games category without spending any further on
store advertising and marketing.
For Indianthreads.com, an online retailer of handicrafts
from India, the issue was very low levels of traffic.
Despite spending thousands of rupees on web design and
search engine optimization, Indianthreads.com was
receiving very few visitors and consequently low sales. We
analyzed the shopping process at Indianthreads.com and
suggested changes to make it easier for customers to shop
on the site. To generate traffic, we advised
Indianthreads.com to go in for a highly targeted Google
Adwords, pay-per-click marketing campaign.
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Components of Web Strategy
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For web sites that are yet to be created, we look at
the following components in the web strategy.
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Step # 1 – Defining a purpose for
your site
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Step # 2 – Defining the target audience for your
website.
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Step # 3 – Defining the outcomes.
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Step # 4 – Describing your business Information and
identifying your USP.
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Step # 5 – Deciding strategies for web
marketing.
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Step # 6 – Developing a
web maintenance and
customer support systems plan.
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Step # 7 – Implementing the strategy.
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